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Red Deer

Phone: (403) 358-5978

Fax: (587) 273-2206

4676 61st Street, T4N 2R2 

Red Deer, Alberta


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Marketing & Promotion

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Large Format


Your brand is the most representative part about your company: it’s what sets you apart from others and what tells your clients who you are. So, to say that getting it just right for your small business is important, is a big understatement!

Fortunately, the Rayacom in Red Deer is here to give you some tips that you should follow to build up a strong brand for your small business!

How to Build a Brand for Your Small Business

Know Who You Are
First and foremost, before sharing your brand with the world, you need to know what your brand is. This means putting together not just your brand image (logo, colors, etc.), but which values you follow, the type of personality you have, and how you approach clients, problems, etc. 

And Stick With It
The number one thing you need to keep in mind about your brand is that you (and your whole company) should be consistent with it! Your image and slogan can change with time, but at the end of the day, your identity needs to be solid for others to recognize you as a reliable brand.

Aim Clearly
Your brand will depend on whose attention you’re trying to get. A business that builds houses, won’t have the same personality or niche as one that sells toys for kids. Keep your audience in mind and build a relatable and authentic brand that speaks to them.

Stand Out
At the end of the day, you’re in a free market, where you’re constantly competing with other brands who are working for the same thing you are. You need to make sure that your brand is unique and that has a distinctive quality for which clients will remember you.

Care for Your Reputation
Again, your brand represents you, so take care of it dearly! People want to trust that you’ll do what you say you’ll do and how you say you’ll do it. Don’t give them any reasons to doubt you! Keep your word, work hard, don’t mislead potential clients, and play fair.

Raise Awareness
What good is a brand if nobody’s heard of it? Luckily, you have a ton of ways of getting your business out there: social media, networking, resorting to prints and spreading the word. By doing this, and creating awareness, you’ll soon start gaining a position in the market!

Remember that if you need help designing or printing in Red Deer, you can count on Rayacom to get your work just right! We have a great selection of promotional material that is sure to catch your audience’s attention. Call (403) 358-5978 to learn more about what we can do for you!